About

Cole Moser

Vice President at West Capital Lending, Inc. A broker, not a bank — licensed in 21 States & D.C. with 190+ lenders to shop your file across.

190+
Lenders shopped
21
States licensed, plus D.C.
All types
Conventional to Non-QM
85
Client reviews

I'm a broker, and that changes what I can do for you. Conventional, FHA, VA, Non-QM and investor, HELOC and HELOAN, reverse — they all sit on the same desk, so the conversation starts with your situation instead of with the one product I happen to sell.

Having 190+ lenders on the panel means I'm not finding you a loan, I'm finding you the right one. Two lenders can look at the same file and price it very differently, and that gap is real money over the life of the loan. Shopping it properly is most of the work.

I'll be straightforward with you. If a deal doesn't make sense, I'll say so. If there's a better option you haven't considered, I'll show you. Most borrowers walk into a mortgage not knowing what they don't know, and that is exactly where the expensive decisions get made — so I would rather spend the time up front making sure you understand what you are signing and why.

Whether you're buying your first home, refinancing, consolidating debt, or pulling equity out of a place you already own, the structure matters as much as the rate. Those are different problems and they don't all have the same answer.

I'm licensed in 21 states and the District of Columbia. If you're buying out of state, relocating, or own property in more than one, that's a conversation we can have rather than a referral somewhere else.

How I work

01

Understand the goal first

Lowering a payment and paying a loan off faster are opposite loans. Naming the actual objective before shopping anything prevents an expensive mismatch.

02

Shop the file, not the shelf

The same application goes to multiple lenders. Pricing and guidelines differ enough between them that the right placement is often worth more than a rate negotiation.

03

Say when it does not make sense

If the numbers do not work, you should hear that before you apply. A deal that costs you money is not a deal I want to close.